Putting it all together
In this activity, you will have a chance to apply some of the things you have learned in this module. Read each scenario and choose the option that best describes it. This activity is ungraded. You may take it as many times as you wish.
1. Tony is a marketing and leasing coordinator at an apartment complex. The complex has 250 units. The corporate office stated that no more than 2 percent of the units should be vacant at a time. The rest of the units should be occupied, have renewals or signed lease agreements. Tony has been asked to meet this goal by offering referral bonuses to current residents, advertising in apartment magazines and by promoting the complex at local colleges. Tony is engaging in ___________.
Strategic management involves long-term goals and strategies. Tony’s promotions involve short-term efforts.
Correct! Tony has a broad goal. He has been given some tactics he can use to achieve the goal.
Operation planning involves tasks (i.e. production, delivery, and human capital requirements).
Tony did engage in one type of planning. Please try again.
2. Tony has been asked to distribute flyers at local coffee shops, the university and car washes. This is a _______.
There is no target.
Correct! Tony can use these brochures to drive traffic to the apartment complex.
There is no pattern or allocation of resources.
Tony did engage in the above actions. Please try again. .
3. A new apartment complex is opening right across the street from Tony’s property. Tony knows that he will need to do something to continue to meet the organization’s goals. Tony and his boss decided to offer renewal bonuses and plan to do more advertising. Tony will now spend four hours per week engaging in some form of advertising. Tony’s boss also pledged $5000 more money for advertising. Tony’s boss is utilizing ________.
Tony and his boss’s plans are future oriented. However, they do not involve clues on the organization is headed.
Correct! Tony’s manager provides human capital (Tony’s time) and an advertising budget to increase occupancy rates.
Tony and his manager do not compare features, rental rates, amenities, or other characteristics of the two apartment complexes.
Tony did engage in the above actions. Please try again.
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